The client wants to better understand and evaluate the ROI of potential patient engagement activities
Case Studies
We help you understanding patient needs with a customized mix of approaches
Learning from patients and partnering with them to feed-in their expertise to professional players in the healthcare system, in particular industry, payers and HCPs, is our greatest passion. With every project, the goal must be co-creating solutions that benefit both – patients and your business.
Click on a case study to read about typical client situations and issues we encounter and how we take them on to find solutions that create benefit for all stakeholders.
*All ideas for illustration only. Any specific recommendations require a detailed confidential discussion with the client. Contact us to get started in that process. We tailor our proposals and services to the needs of each client in a cost-effective manner that upholds patients’ dignity as the first principal.
Understanding patients’ needs
- Patients as the 3rd component of TRIPLE-P market-assessment next to payers and physicians: Interviews with patients and relatives, patient-representatives and patient-influencers/disease champions (payers and physicians with renown partners)
- Social media analyses
- Description of patient-journeys based on patient- expertise
- Surveys (offline, online) on the unmet patient need for developing added-value services
- Focus groups to improve communication approaches: Interviews with patients or relatives to deepen understanding of patient-trail, touchpoints, and pain points
- Mystery calls to patient-hotlines to assess information quality
- Social media analyses
- Description of patient journeys based on patient-expertise
Patient-focused products and services
- Expert-interviews and advice on Target Product Profiles
- Usability testing of medical products and services
- Patient-access preparation and management
- Patient-focused critique of HTA-dossiers
- Publication-management of patient-relevant clinical or public-health research
In co-creation with Patients:
- Supporting patient-oriented development of selected innovative digital solutions
- Conceptual design and implementation of patient-registries
- Catalyzing the conceptual design and the development of Patient Reported Outcomes
- Patient-involvement in clinical trials (design, recruitment, reporting)
In co-creation with Patients:
- Added-value services / patient support programs
- Beyond-the-pill offerings
- Conceptual design and implementation of patient-registries
- Conceptual design and implementation of innovative care-concepts
Patient Engagement Management
- Engagement planning for understanding the patient trail
- Patient stakeholder mapping
- Patient-expert interviews
- Systematic stakeholder-communication
- Internal organization of patient-affairs function
- Facilitating engagement with patient organizations and patient influencers/disease champions
- Compliant strategic communication
- Co-creation and implementation of added-value services
- Disease-specific targeted patient information
- Creating and implementing patient-industry dialogue fora and communication platforms (e.g. patient-advisory boards)
- Creating concept and providing content for patient-directed websites
- Stakeholder mapping for improving patient-access
- Facilitating engagement with patient organizations and patient influencers/disease champions
Research/
asset-evaluation
Development and
Market Access
Commercialization
Added value