By the time a Phase III trial begins, many decisions that matter to patients have already been made.
Patient experience data can help shape those decisions when collection starts early and has a clear purpose.
The recording of our webinar, “When and how to start collecting patient experience data?”, is now available.
Dr. Andreas Reimann explores how to connect patient evidence to development decisions, choose methods that answer the right questions, and translate lived experience into meaningful outcomes and endpoints.
One practical takeaway: before planning a patient experience study, identify the decision it should inform and the deadline for that evidence to be useful.
The webinar also looks beyond patient-reported outcome measures, covering patient preferences, qualitative research and in-trial interviews.



