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Patient Experience Data on Health Care Gaps

Capturing the lived burden of NTM-LD (Nontuberculous Mycobacterial Lung Disease) across Europe to generate evidence that will help improve diagnosis, care, and outcomes.

Situation

Insmed, a biopharmaceutical company with a product registered for non-tuberculous mycobacterial lung disease (NTM-LD, a rare disease), sought to generate a deeper understanding of the burden of non-tuberculous mycobacterial lung disease (NTM-LD) and patients’ experiences with diagnosis, care, and daily life across Europe. Given the complexity of the disease, its overlap with underlying lung conditions, and the limited visibility of the patient experiences, there was a clear need for robust, patient-generated evidence to better understand unmet needs and identify opportunities to improve care.

Objective

To design and implement a comprehensive European patient insights project involving more than 250 people living with NTM-LD. The project combined a quantitative online survey with semi-structured qualitative interviews to generate actionable evidence on disease burden and care experience with the aim of informing future patient-centred improvements in care.

Our Solution

1
Definition of project variables with the client: Clear definition of project goals and up-front alignment regarding the challenges ahead.
2
European patient landscape mapping: Exercise to map the patient landscape in 8 countries across Europe (Austria, Belgium, France, Germany, Italy, Netherlands, Spain and UK), primarily focussing on underlying diseases frequently occurring in NTM-LD patients.
3
Co-creation of all materials with patients: Collaboration with patient experts and patient organizations to co-create high-quality, meaningful and patient-relevant content.
4
Outreach and patient recruitment: Continuous optimization of digital marketing campaigns in all 8 countries, with multiple outreach efforts to all mapped individuals and organizations.
5
Data collection, in-depth analysis and reporting: Implementation of online survey and interviews, followed by pre-defined analysis and reporting, ensuring high-quality output and optimized dissemination.

Outcomes and Impact

1
Comprehensive calls to action and strategic recommendations.
2
Patient summary and graphical brochure in 8 languages.
3
Scientific publication on the disease experience and burden of NTM lung disease.

“… I am extremely grateful for the exceptional service provided by admedicum … they went above and beyond to exceed my expectations … I highly recommend admedicum to anyone in need of their services.”

Marko Obradovic
Head HEOR Europe, Insmed

Conclusion

By executing the ENPADE project, admedicum generated high-quality patient evidence across eight European markets. The resulting insights gave Insmed a clear, patient-grounded understanding of disease burden, care gaps, and unmet needs, creating a strategic evidence base to guide future patient-centred activities and support improvements in NTM-LD care.

Shteinberg M, Obradovic M, van der Laan R, Hoenig C, Legtenberg RJ, Reimann ALG, Lorent N. Insights from the European Nontuberculous mycobacterial pulmonary disease PAtient Disease Experience (ENPADE) survey- exploring disease burden and impact. BMC Pulm Med. 2025 Feb 21;25(1):85. doi: 10.1186/s12890-025-03553-9. PMID: 39984983; PMCID: PMC11846451.

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